Robert L. Dilenschneider, from the book, On Power

• CEO support in the articulation of corporate vision
• Boardroom communications strategy
• Communications implications of organizational and strategic plans
• Reorganization and Chapter 11 communications strategy
• Assistance on all issues of corporate governance
• Diagnosis of key communications issues
• Issues management
• Board recruitment



• Evaluation of management team communications skills
• Editorial direction for executive speechwriting, policy papers and management articles
• Communications impact analysis of management style and corporate culture
• Communications implications of auditing, accounting and legal decisions
• Financial communications strategy
• Corporate identity strategy and positioning



• Design financial relations program for analysts, stockholders employees and the media
• Monitor stock activity
• Communicate with analysts and brokers
• Manage crisis that could impact stock price
• Design and write annual reports and other mandated publications



• Development of corporate communications agendas
• Auditing of communications staff
• Zero-based budgeting of the communications function
• Evaluation of crisis preparedness plans
• Internal communications architecture and systems
• Marketplace positioning for products and services
• Monitoring of wide range of print and electronic media for company and industry stories



• Development of core strategy planning and consultation of corporate messages
• Investor presentations
• Presentation training
• Investment community opinion surveys
• Targeting of investment audiences
• Meetings and introductions with industry sell-side analysts, institutional investors and influential investors
• Post-meeting follow-up and feedback reports
• Annual and quarterly reports
• Press releases
• Speeches and outlines
• Media training
• Financial media analysis and placement
• Trade press placement
• Crisis intervention
• IPO and road show support



• Global impact analysis for announced management decisions and changes
• Communication of management succession
• Intra-industry competitive analysis of the communications program
• Introductions to and positioning within national and international business forums and associations
• Community affairs, public policy and philanthropic strategy
• Domestic and international media contact and intelligence
• Top-level transnational communications contacts
• Impact analysis of world events



• Defining public policy positions that advance corporate interests
• Developing media strategies and exploiting media contacts to support corporate initiatives and policy positions
• Preparing Congressional testimony and related documentation
• Creating events that maximize corporate visibility
• Building personal influence through business alliances, civic activities, philanthropy, social networking, and press coverage
• Developing marketing and promotional strategies to exploit Washington's potential as a consumer and business marketplace



• Brand positioning
• Relationship brokering between top-tier media in all markets, high-value influencers, industry partners, travel agents, consumers
• Proactive and opportunistic travel and lifestyle media relations
• News Bureau management
• Spokesperson media tours
• Media familiarization visits
• Special events/press conferences
• Social media communications and client representation
• Client synergies
• Media training
• Issues management / crisis communications
• Access to the Firm's full team of senior professionals from broadcast and print media backgrounds